John Dico

Content Marketer

About

Highly accomplished Content Marketer and Social Media Strategist with over 4 years of experience driving impactful brand narratives across diverse sectors including FMCG, fintech, climate advocacy, and entertainment. Specializing in developing and executing comprehensive content and social media strategies, I empower brands to build trust, enhance online reputation, and achieve measurable business outcomes through compelling storytelling and community engagement.

Work Experience

Copywriter

Ercas

Jan 2023 - Jan 2024

Nigeria, Nigeria, NG

Developed and executed compelling advertising campaigns and marketing strategies that consistently achieved business goals for clients across major digital platforms.

  • Designed and launched targeted advertising campaigns across Meta, Twitter, and Google platforms, achieving client campaign goals effectively.
  • Developed persuasive advertising copies and creative materials that consistently advanced campaign objectives and enhanced brand messaging.
  • Formulated comprehensive marketing strategies, translating client needs into actionable plans that delivered measurable business results.

Content Marketer/Social Media Manager

Johnvents Foods

Jan 2022 - Dec 2023

Nigeria, Nigeria, NG

Led content and social media strategies for diverse brands, successfully enhancing brand trust, driving online engagement, and establishing conversion pathways.

  • Developed and executed data-driven marketing content strategies, significantly improving brand trust and market traction for multiple clients including Capitalsage Holdings and Cyon NYD.
  • Managed end-to-end content planning and publication across websites, Facebook, Twitter, and Instagram, successfully building brand identity and enhancing online reputation.
  • Cultivated vibrant online communities and implemented strategic conversion funnels, directly contributing to lead generation and audience growth.

Content Writer

PicakapenBlog

Jan 2016 - Dec 2021

Nigeria, Nigeria, NG

Authored and managed high-quality, audience-centric content and news reports, ensuring adherence to editorial standards and driving consistent readership.

  • Generated and developed engaging story and blog content ideas, consistently capturing audience appeal and driving readership for platforms including OAUblogger.
  • Managed content planning and execution, ensuring strict adherence to publication style, editorial policies, and all publishing requirements.
  • Authored and reported on news stories and social events, contributing to timely and relevant content updates for diverse functions.

Education

English Language

Obafemi Awolowo University

Sep 2012 - Jun 2016

Nigeria, Nigeria, NG

Certificates

Product Marketing

Alt School Africa

Jan 2023

Digital Ad Expert

Aleph Group, Argentina

Jan 2022

Google Search Advertising

Google Skills Africa

Jan 2021

Languages

English

Skills

Digital Marketing & Advertising

  • Social Media Advertising
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Google Advertising
  • Digital Ad Expert
  • Campaign Management

Content Creation & Strategy

  • Copywriting
  • Creative Writing
  • Canva Graphics Designing
  • Content Strategy
  • Brand Storytelling
  • Editorial Planning
  • Community Engagement

Product Marketing

  • Product Marketing Strategy
  • Market Research
  • Product Launch